Any kind of creative process requires first inspiration, then flow of consciousness, followed by some type of editing process. In regards to writing copy, I have always relied on the more visual approach by sketching outlines, and writing a few sentences on scratch paper. I then take the scrap paper, semi re-edit it and draft the copy into a digital document followed by a final editing process before I publish it for all eyes to see.
Writing process
Writing process
Writing process
Any kind of creative process requires first inspiration, then flow of consciousness, followed by some type of editing process. In regards to writing copy, I have always relied on the more visual approach by sketching outlines, and writing a few sentences on scratch paper. I then take the scrap paper, semi re-edit it and draft the copy into a digital document followed by a final editing process before I publish it for all eyes to see.